Brand of the Year: Ugg Australia Boots

Angel Martinez follows a simple mantra for making sure Ugg Australia boots doesn’t simply bask in its past success: “What got us here, won’t get us there,” said the chairman, president and CEO of parent company Deckers Outdoor Corp.

Still, where the brand is now is pretty enviable territory. During its third quarter, ended Sept. 30, Ugg saw sales grow more than 47 percent, to $376.7 million, making it almost a sure thing that the label will pass $1 billion in sales by year’s end.

Yet even as the brand closes in on that major milestone, Martinez is already looking ahead.

“Could we [eventually] double in size or even triple in size? I think so,” said the executive. “The product line has evolved to meet consumer needs in each market [around the world]. So now we have a year-round product line in men’s, women’s and kids.’ We can sell product in warm and cold climates, and we can do it every month of the year.”

That might sound ambitious, but given what the brand team has accomplished so far, the smart money is betting on Ugg brand boots.

“Customers simply love Ugg,” said Scott Meden, GMM of shoes at Nordstrom. “The success of the brand lies in its ability to provide relevant fashion that gives its loyal customer a new reason to buy without losing the comfort that is the cornerstone of the brand. She now has fashion choices that cater to more areas of her life.”

Jim Estepa, SVP of Genesco Inc. and president and CEO of its retail group, also lauded Ugg’s growth. “We’ve watched the brand consistently introduce must-have fashion products,” he said. “The disciplined approach to distribution, the continued evolution of the core product and a keen understanding of brand equity will sustain Ugg’s growth and success for years to come.”

This past year, the label aggressively stepped up its efforts to attract male customers beyond its slipper business. In addition to designing a comprehensive line of shoes and boots for men, Ugg signed New England Patriots quarterback Tom Brady as the spokesman for the line. The larger product range, combined with Brady’s appeal, proved a winning combination.

“It has been a resounding success,” said Martinez. “Our men’s business is up very solidly — in the double digits [over last year].”

Connie Rishwain, president of the Ugg brand, said the product and marketing message are just starting to take root, with big things ahead for the coming year.

“We really see the Tom Brady campaign influencing 2012 even more than in 2011,” she said. “In 2011, [Brady] helped sell through, but not sell-in because [the campaign] didn’t launch until fall. We see it being even that much stronger next year.” While Rishwain said sales of men’s product would likely always lag behind women’s, men’s could eventually make up about 25 percent of sales.

For his part, Brady said he’s thrilled to be on Team Ugg. “Long before I partnered with Ugg, I was a huge fan of the brand,” he said. “I wore them and gave them as gifts to family and friends.”

The brand also scored this year with its Ugg Collection, a line of luxury, more fashion-driven product made in Italy. The new range helped Ugg-branded footwear enter the couture departments and shoe salons of top department stores, including Nordstrom and Saks Fifth Avenue. Priced at $500 to $1,200, Ugg Collection marked a turning point for the brand, expanding its audience — and credibility — as a fashion player.

On the retail front, the company bowed 13 locations in the past year, bringing its total to 50 doors worldwide. More could be on the way, though Martinez said the rate of new openings will largely depend on the global economy.

“We’re probably looking at another 25 stores next year, but that’s up in the air,” he said. “We’re very aware of what’s happening with the macroeconomic environment around the world, so it’s a valve we can open or close. We’ll continue to open stores, [but] the rate may slow a little bit.”

Regardless of economic headwinds, Martinez said, the company will continue to build its men’s business in the coming year, refine its fashion-product offerings, add newness to its core classics and open additional retail shops, plus expand the brand in Asia, Europe and Latin America.

“More people are discovering Ugg boots Australia every year,” the CEO said. “Now the consumer who, for whatever reason, wouldn’t want to wear a classic boot has many other reasons to buy Ugg. It’s an exciting time.”

Saleauuggs.com Offers Australia UGG Boots and Accessories Perfect for Gift Giving

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Another reason UGG Australia has seen high footwear sales is because UGG delivers, "a luxurious comfort that is truly on of a kind, escapes words and cannot be equaled by any ordinary material." Soft and supple, high-quality Twinface sheepskin is used to create a union of comfort and fashion. With such high-demand and popularity, Saleauuggs.com ensures a well-stocked inventory in a variety of sizes and styles so that shoppers can find a gift for everyone on their list. Women's UGG boots come in sizes 5 to 11, men's boots in sizes 7 to 15, youth sizes 13 to 6, and toddler sizes 6 to 12. Although all UGG Australia boots come in medium widths, they can however accommodate wider widths with wear as the sheepskin uppers stretch. Stretching of the material at the toe, known as the toe box, also allows for accommodation of half sizes when rounded down sizes are purchased.

UGG lovers put a lot of wear and tear on their cherished boots, so it's only practical that Saleauuggs.com also carries everything an UGG lover needs to maintain his or her UGG boots. Saleauuggs.com has plenty of UGG insoles and UGG care kits to aid in the care of all UGG Australia footwear, new and old.

Whether gifting a first pair of discount UGG boots, or helping to maintain a well-loved pair of boots, shopping Saleauuggs.com for UGG Australia footwear means great prices on hundreds of different styles of boots and shoes as well as great deals on everything it takes to make sure those UGGs last for years to come. Shop Saleauuggs.com today to find the perfect styles, and accessories, to make this holiday season as warm and fuzzy as a new pair of UGG boots Australia.

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Previously distrustful about the boots, most eventually realized that cheap Ugg boots for women were stiff competition for big brand names.

These super fashionable tall boots for women are available in a range of tinges together with shapes. If you're for a boot that won't swell your feet up or are a steamer as you attempt your daily tasks, then you may want to put away everything you've ever been told about flat boots; your search ends the following.

Women Ugg boots come in both natural leather and suede, with the insole with the boot manufactured from pelt, so the boots feel soothing for a feet.

Bailey Button UGG Boots For Women - New Addition to the Classics From UGG Australia

Although Bailey Button UGG Boots undoubtedly are a new style this drop from UGG Australia, there are already signs they could become an array of popular boots in the women's UGG Classics selection. They truly have a great, unique and romantic look and is a great addition to any kind of woman's fall and wintertime wardrobe.

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Where Ugg boots for women come to mind, for the most element people tend to think along the lines of leather boots or stilettos with sharp pointed heels! Lately however, this perception looks like it's waning as people get started appreciating Ugg boots all the more!

In the event the past 10 a long time have passed you by and you've never seen Ugg boots, I don't blame you, it's not ones fault! For years now, Ugg boots for women like these tall boots, are a bastion of the well to undertake of society.

This Australian footwear became popular locally through the creative imagination of an Aussie surfer somewhere in California where he stupefied this surfing community by using this apparently very warm looking footwear inside Californian heat!

With closer analysis however, it was discovered that Ugg brand boots, for women and males alike, are actually very cool on your feet - warm in winter together with cool in summer, for the reason that proverb goes.

Next to make up, this brand of boot is undeniably the last footwear a woman can ever want!

Designed from pure Australian sheepskin, the Australians have made boot creating a fine science.

Right now, those in the know can be found walking the malls and other markets in these very comfortable shoes. These Australia Ugg boots for women are highly luxurious and exceedingly comfortable. Incidentally, these quality boots are generally adorned with accentuated shapes that would fit a lady's foot like a mitt.

The heels are extravagant and can be suited for wandering to the subway and anywhere your heart wishes. For women, these Australian sheepskin Ugg boots for women will keep you hot under any conditions as they contain a sheepskin pelt with some sort of fold-down cuff.

A lot of women wearing these boots have found that, as the weather got colder, their toes became warmer, causing a lot of these ladies to neglect their own other footwear!

Who can blame them!

In essence, these Australian sheepskin footwear are soothing and designed to pamper a lady's feet.

It's no wonder then that a lot of women have since identified on giving these tall boots, made especially to deal with, a try. And it's the good thing, because it turns out that a lot of women have for a long time now been looking for boots that has to be comfortable and could endure any climate and would invariably cool their feet.

Previously distrustful about the boots, most eventually realized that cheap Ugg boots for women were stiff competition for big brand names.

These super fashionable tall boots for women are available in a range of tinges together with shapes. If you're for a boot that won't swell your feet up or are a steamer as you attempt your daily tasks, then you may want to put away everything you've ever been told about flat boots; your search ends the following.

Women Ugg boots come in both natural leather and suede, with the insole with the boot manufactured from pelt, so the boots feel soothing for a feet.

Win A Pair of Ugg Brand Boots

The Ugg brand boots has become a must have, not only are they ultra comfy and super stylish, but they can go with practically any outfit you throw at it.

Besides looking absolutely fabulous, the best thing is just how warm and snug they are! Made from only the finest materials including the highest quality leathers and suedes, as well as the world’s finest sheepskin, it’s no wonder that everyone wants a pair!

Enter now and discover the world of Australia Ugg boots for yourself!

Love Those Australia Ugg Boots

It does not matter where you live; the cold weather is no longer a factor. In cities all over the country, where the climate is comfortable year round, every teenager and their mother either own a pair of Australia Ugg boots or are hoping they get a pair this year. In Austin, as early as October, women of all age groups started wearing their Ugg brand boots.

A group of college students at UT, looked like they were starting an Ugg Club. Five out of the six students interviewed, were wearing their boots today. "Even though it is 72 degrees, it is dismal outside. It just makes you want to put on your Uggs regardless of how humid it is," said Illana Baltana, a junior attending UT. Her friends agreed.

Simone Regales, had to laugh when she realized that they were all wearing these boots at the same time. "I did not even notice it. I heard on a commercial or somewhere on television that Uggs were ugly, but the comfort factor and colors made them a success once again this year. I love Ugg  boots Australia and I do not think they are ugly in the least. Wear a pair of skinny jeans and Uggs and you are set for a day and a night in Austin."

With a vast array of colors, lambswool lining, fur trim, and the soft suede touch, it appears that discount Ugg boots is here to stay. "The ease and comfort of putting on a pair and looking sensational no matter what they are coordinated with, makes this boot a best seller. For the last few years, we have seen this trend. Fashion history says that the Ugg boot will stay on the top ten list of what women want at this time of year. Not just in years gone by or the present, but the future is looking great for Uggs," said fashion consultant, Jane Beeman. Thank goodness. Now we can go out and buy a second or third pair. The UT students cheered when the results came in. Off they went to go shopping for another colorful pair of cheap Ugg boots.